There ar many ways to market place to the public through advertising but companies must smelling how perception and consumer behaviour link together and how the right emotion needs to fit the product. Consumers emotions have a signifi endt work on purchase and consumption decisions for a wide soma of products. (Mizerski and White 1986) Consumer Behaviour affects the everyday purchasing of products, the process and activities plurality engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires. (Belch and Belch 2002) Consumer behaviour is vital to market and the segmentation to market too.
An advertising head for the hills that works dead using emotion and understanding there market is the inebriations shaper WKD the advertising campaign works on using a range of emotions. WKD use humour in their advertising campaign and use the ideas of going out with friends and also practical jokes with friends so this bring forths the perception that this is a fun outgoing product. In closely of the commercials they have there mates playing practical jokes on each other this therefore implies it is a friendly drink you would have with friends. See appendix A for commercial.
Companies use the stunt man of fun and outgoing in there advertising to give the elusion that their product is the same, and hatful who purchase this product are those outgoing people. This type of advertising also can occasion impulse buying which also relates closely to hedonic values. If people feel the product is fun the hedonic values skip therefore creating more purchase of the product. The fun theory has been created by the company VW they have produced an idea where It looks at how fun can be used to change consumer behaviour for the better. This is really a big idea. You can waste bags of money and time assay to force people to change, and get nowhere. (Taylor 2009) this idea changes the consumers perception...If you expect to get a full essay, order it on our website: Ordercustompaper.com
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