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Tuesday 19 February 2013

Franchising

1.0 Introduction
We argon given 12 outlets relating to the hospitality industry and we are required to pick one topic as our depicted object matter of research. We have chosen topic reduce 5 which is Franchising in the Hospitality Industry. The reason we choose this topic is partly due to the increase of franchise outlets that we can get wind when we visit shopping complexes or a particular commercial area with high density of traffic. This increase in the number of franchisees has got us wondering how well they actually do. Franchising gives room for entrepreneurs to raise wealth and is a common channel for firm offset and national development. The numbers of franchises in Malaysia has grown at an comely rate of 8 to 10 percent over the recent few years.
Franchising is a wide topic as they do not only relate to the hospitality industry save as well as the automobile industry, health conduct centres, home appliances, IT services, education, retail and many more than. According to the International right Association, there over 75 industries that utilises the franchising format. In this topic, our focus would be on the internal and external challenges in setting up a franchise. We are required to research, investigate, and gather information from scholar journals, published books and relevant web sources regarding our topic.

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We will be victimization TGI Fridays as an example of a franchised restaurant to relate to our topic. TGI Fridays is illustrious for its antiques as decors, friendly service with a warm environment and also for their showmanship by their bartenders.
T.G.I Fridays or Thank chastity its Friday, is an American restaurant chain that focuses on casual dining. It was frontmost established in 1965 in American and now has more than 990 restaurants worldwide. TGI Fridays started franchising their business in 1971 with The Briad Group being the biggest franchisee operational 70 units in the United States alone. Chaswood Resources Holdings Ltd is the sole franchisee in Malaysia and...If you privation to get a full essay, order it on our website: Ordercustompaper.com



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