Marketing Case Study Mktg 1012

Table of Contents
Title Page…………………………………………………………………………………………………………………………………………..…….1
Table of Contents……………………………………………………………………………………………………………………………….……2
lift Analysis3-4
Competitive Analysis5-8
Market Segmentation…………………………………………………………………………………………………………………………9-10
Target Market……………………………………………………………………………………………………………………………….………11
Mission Statement…………………………………………………………………………………………………………………………………12
Place & Layout Drawing……………………………………………………………………………………………………………………13-14
set………………………………………………………………………………………………………………………………………………15-16
Product……………………………………………………………………………………………………………………………………….……17-18
Promotion/Marketing Communications Plan……………………………………………………………………………………19-21
condescension Sign & Logo……………………………………………………………………………………………………………………………..22
course Flyer………………………………………………………………………………………………………………………………………..23
Business Promotion Card……………………………………………………………………………………………………………………….



24
Bibliography…………………………………………………………………………………………………………………………………………..25

SWOT Analysis
Strengths:
* Increasingly popular drama for men/women therefore the market will keep suppuration and more raft will be looking to crusade the sport.
* Children classes offered will attract familys to come to the facility
* More family lie user friendly machines, separate ara for MMA training, free health/fitness assessments with sign up.
* More affordable than direct disputation: Attracts people from all market segments due to the fact that our prices are lower.
* More membership options: customers dont feel alike they are wasting money by purchasing withal long of a membership
* Located closer to both schools and business district than direct competition
* Offer a fitness center for members non wanting to be involved with MMA training so people that arent ready for MMA training or dont want to be involved in it can noneffervescent attend our facility and feel comfortable while be there.
* Large building with 80+ parking spots
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