F. X. Ruiz Collantes
1. the form and the brand
In the universe of mass use of goods and services culture at the end of the millennium, the visual form has grow an important symbol, ubiquitous in the communications media, in the streets, in homes, in shops. But the ubiquitousness of the visual form is alike the ubiquitousness of the discourse it transmits. The aim of this study is to establish an informative hypothesis around the content of that discourse.
A form such as is projected as a visual comment that conveys a meaning. To find that meaning, we can turn to the socially schematic code of commercial brands, and then means Nike. Therefore, functions as the mansion house of a commercial brand; it is a graphic name. This movement is circular, so as a logotype, as an imagotype, and /Nike/ as an acoustic verbal sign indicate and name one another, and puzzle a circular structure of interpretants.
But is not whole a graphic name with an indicative function. is also a graphic artefact that functions as a discourse around the brand. transmits a series of meanings around the brand. is also what is talked more or less, the reference, and what is said somewhat what is talked about, the predication. What is is shown in . The argument device of the brand is founded on the verbiage is .
If Pedro is essentially big, Pedro is not Pedro but Pedro, so that everything that is essentially Pedro is shown by Pedro. In the brands play with arguments, to show is to demonstrate.
The brand is both the maker of the statement, the subject of the statement and what is stated about this subject. What says which is essentially is shown in .
transmits onto a discourse through which a universe of meanings are attached to the brand. That universe is not fixed, since provided works as a code in the ambit of name-reference, but not in the sphere of predications. The code tells us that is is is /Nike/, but there is no pre-established code that...If you want to generate a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment