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Friday 22 February 2013

Swa Airline Case Study

s pophwestern United States Airlines corporation strategy case study

Southwest Airlines (SWA) is a successful domestic flattop operating out of Dallas, Texas. The CEO Herb Kelleher filed for approval of their plans to fly as a regional carrier, flying between three cities (Dallas, Houston, San Antonio) in Texas. In February 1968, their plans were approved and the skyway has since expanded into a US discipline carrier, at year-end 2002 flying between 58 cities in 30 states. (Written by Steven Sullivan under the supervision of Paul W. 2002).
SWA has an desirable record of constantly ranking among the top five study carriers in the Department of Transportation (DOT) Air Travel Consumer Report, with recognition for on-time performance, best baggage-handling and fewest customer complaints. Customer satisfaction ranks super and reviews in publications such as Fortune magazine and the wall Street Journal put SWA in the position of creation adept of the most admired companies.?IES UQFY BM semester 1,2012? Employment with the airline is highly sought after, with SWA willing to delay the purchase of fresh planes or office renovations in favour of protecting the jobs of their employees. This thought of job security has led to high employee productivity and a forceful loyalty among staff.

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The unique organisational culture at SWA is one that takes a laidback approach to formal management programs and documented strategic planning practices, instead preferring to operate a company where employees shape hard and have fun. These characteristics have led SWA to be a very successful carrier, with over 30 consecutive age operating at a profit.
The airline industry operates in a very controlled environment, with strict regulations governing flight schedules and carrier operations. Airspace is owned by governments, as are set down rights, and mutual air service agreements exist between countries and carriers tortuous in international air travel.
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