Wednesday 2 October 2019
Unilever :: essays research papers
Unilever's Path to Growth Strategy: Is it Working 1.à à à à à What are the chief elements of Unileverââ¬â¢s diversification strategy? Is Unilever pursuing a multicountry or a global strategy? What aspects of the strategy do you like? What aspects of the strategy are you skeptical about and why? 2.à à à à à Did Unilever pay too much to acquire SlimFast? Is there any reason to believe that SlimFast might be a better performer as part of Unilever than it would be a standalone enterprise? Explain. Is SlimFast a good strategic fit, given that there are no other important diet products in Unileverââ¬â¢s product/brand portfolio? 3.à à à à à What is going on at SlimFast in 2003? Why are sales nose-diving? What can be done to get things turned around? Should the SlimFast business be sold? Was the acquisition a mistake? Why did things look so good at the time of the acquisition and so dismal now? 4.à à à à à Did Unilever pay too much to acquire Ben & Jerryââ¬â¢s? Is there any reason to believe that Ben & Jerryââ¬â¢s might be a better performer as part of Unilever than it would be a standalone enterprise? What problems will Unilever be likely to encounter with its Ben & Jerryââ¬â¢s acquisition? 5.à à à à à Did Unilever pay too much to acquire Best Foods? Why or why not? What is your assessment of Best Foodsââ¬â¢ recent performance and business portfolio? Is Best Foods a good strategic fit? 6.à à à à à What is your assessment of the caliber of Unileverââ¬â¢s lineup of businesses and brands as of late 2003? Did the acquisitions of SlimFast, Ben & Jerryââ¬â¢s, and Bestfoods enhance Unileverââ¬â¢s portfolio? Why or why not? 7.à à à à à How does Unileverââ¬â¢s product/brand portfolio stack up against those of its chief competitors? 8.à à à à à What issues does Unilever management need to be concerned about? What problems do you see as of late 2003?
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