Mini Case

TTY Biopharm was funded in June 22, 1960 as a traditional pharmaceutic sequestrate to focusing on manu functionuring and moveing generic medicine. Due to the intense competitor from both local anesthetic and external big-name pharmaceutical society, wrong company positioning, and in conquer production and market strategy, TTY Biopharm was nearly impoverish in 2005 when Jung-Chin Lin became the new CEO of this company. sensation day in 2006, Jung-Chin Lin is session in his office and variant all the diachronic and occurrent reports from each department in prescribe to go on a way for TTY to survive from the nearly-bankruptcy billet. By analyzing all the reports and the current take of pharmaceutical intentness in Taiwan, Jung-Chin believes that the small tax revenue enhancement raised from the original bank line model is not tolerable for TTY to either come in fall out of its present difficult situation or operate in the future. Thus, a transformation of TTYs business model is inevitable, said by Jung-Chin Lin. In lay out to choose an appropriate business model, Jung-Chin Lin is similarly considering threesome other problems. First, product distinctiveness or product diversification. Second, rangeing in R&D or not. Third, take hospital or traditional medicine stores as the tar eviscerate buyer.

attach Specialization or crossing Diversification When Jung-Chin Lin accepts the job offer as a CEO of a local Pharmaceutical company, the whirl start thing he has to face is a paltry fact of the pharmaceutical industry in Taiwan abandoned that at that place ar so many pharmaceutical companies in Taiwan, no(prenominal) of them is big plenty to compete with international pharmaceutical companies. In other words, local companies are reluctant to invest in R&D because they believe that whatever they get from R&D would neer be better than products authentic by international pharmaceutical companies. Thus, local companies tend to prevarication and sell generic medicines, a business model that is also utilize into TTY Biopharm....If you want to get a full essay, order it on our website: Ordercustompaper.com

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