Contingency Theory of Accommodation and Advocacy Contingency opening of accommodation/advocacy is a more(prenominal) realistic word-painting of creation relation strategies or models based on a continuum. The contingency possibility represents the organizations doable stance on a wider range of publics than an individual one fostering rigid and soap categorization mostly found in a restrain set communication models. Basically what the theory is getting at is opening the spectrum of the public to come to a more go synopsis of the issue or product. Amanda Cancel, Michael Mitrook, and Glen Cameron conceptualized the theory to offer a better understanding how the public relations field manages fight and reaches out to the public in external communication. A translate was done by 18 practitioners to see if the contingency theory made each sense to them. The theory itself offers 86 possible factors in the continuum at any given time to any given public. This allows the continuum offered to depict how an organizations stance toward one given public and not the outcome of the interaction with that public. The theory focuses then on what decisions led the organization to their stance in concern with great or lesser accommodation to that public.
One of the many factors suggests that more accommodation or more advocacy will be effective in gaining departmental and organizational objectives in the unawares and long term. The contingency theory further goes on to ordinate that an accommodative stance, questionably a part of a nonpartizan symmetrical communication may not be only ethical, in fact it could be contrary and unethical to morally repugnant publics, for those who hold some positions to be morally absolute. A position of a moral magnitude holds more so than that of any belief in the dialogic process. This also bring into conceive ethical charges of paternalism and the...
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