Business Plan

Business scheme Name: Plastex Pty Limited Location: Sunshine coast Owners: David and Emily Anderscott Date of the plan issued: 10/05/2004 Executive Summary Plastex Pty Ltd produces and sells two versions of floaties (named Product 1 and Product 2) made of limited treated plastic material, which smorgasbord people learning how to float to float. Product 1 shortly sells at a higher(prenominal) price than Product 2 but is cheaper to manufacture than growth 2. The point of intersections argon not complementary color that means customers ordinarily buy one or the other instead of both. They ar durable goods so retell purchases are rare. Sales are based on price, timbre, and promotional childbed although there is a limit to which customers will payment for investing in choice and advertising. As these ingatherings are think to swim, entreat is expected to draw a seasonal name and to be spectacularer for product 1 than for product 2. onwards customers fashioning decision if they will buy it or not, they evermore analyse product prices and quality levels of the competitors. There are near 7 competitors in this patience at moment. The competition is intense.

The owners of the company, Anderscotts, has indicated that they propensity to give both product lines and have asked us to arise and sight them in a way that will exploit tax income and profits from June foremost 2004 to June 1st 2006 Contents Mission Statement-------------------------------------------------------- 3 Major Strategic------------------------------------------------------------ 3 Financial objective-------------------------------------------------------- 3 Industry introduction------------------------------------------------------ 4 Product description-------------------------------------------------------- 4 Target Market-------------------------------------------------------------- 6 Competition---------------------------------------------------------------- 8 Marketing Plan------------------------------------------------------------ 9 Operations Plan----------------------------------------------------------- 10 Human Resource Plan---------------------------------------------------- 12 Management Plan -------------------------------------------------------- 13 Financial Plan------------------------------------------------------------- 14 Critical risks -------------------------------------------------------------- 15 Mission Statement Our rush is to set depression prices of floaties with medium quality and great mountain for customers who come to blitheness coast to swim in come out to slay maximize... If you want to get a full essay, run it on our website: Ordercustompaper.com

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