Mobile Commerce Acceptance -An Investigation of Antecedent Factors

busy Commerce Acceptance - an Investigation of ascendent Factors Humboldt University of Berlin, ability of Economics, Spandauerstr 1, 10178 Berlin, Germany Abstract. This report card presents an extended investigation of several articles conducted on user acceptation criteria of nimble commerce. The most influential convocation of antecedent concomitantors cerebrate to m-commerce acceptance is rough usefulness. Moreover, some understudied factors about cultural values, mental factors and consumer behavior has also been found to charter significant effect on users m-commerce adoption decisions according to various studies. Furthermore, a palmy m-commerce adoption case study from reciprocal ohm Africa is presented as an lotion part. The paper ends with the presentation of most spectacular conclusions from various studies and the best research path for the future studies. Keywords: M-Commerce, TAM, Adoption, traverse Usefulness 1 Introduction Mobile phones a re normally used by a wide range of consumers. From blind drunk countries to poor ones, the adoption of ready phones has been faster than any new(prenominal) electronic devices. Many experts have already labeled the starting call attention decade of 21st century as the decade of mobile commerce as the m-commerce revenues reached to half trillion dollars by 2009 [15], [26].

Mobile commerce can be defined as a unwrapping vex without a medium of forcible shop so that users buy or sell goods or work via their mobile devices. The most striking feature of m-commerce is the fact that the proceedings can take p lace anytime, anywhere. Several examples of ! this experience includes downloading symphony/graphics/animations, shop for goods and services, play interactive online games, passel stocks, book tickets, bob up friends, conduct financial and banking transactions and so on [33]. In order for firms to design productive m-commerce strategies, they first need to envision the factors that influence users decisions to get pertain in the m-commerce. Many theories survive in order to formulate the driving... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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