Strawberry Fields Forever

1. Problem definition

In this case the critical problem identified by me was, the over supply of strawberries and less consumption of this fruit.

The strawberries in Australia permit been gaind in the following way

1.         Increased production of strawberries, which were ordinarily grown in Australia.

2.         The niminy-piminy Federal Government has introduced new-fashioned higher yielding strawberries plants in to the country. These Californian strawberries were larger in size and had a potential for the fruit over an extended period. So, berry growers in Australia have increased their orders for these plants.

3.         There was a major opportunity for strawberry mark dealers in importing strawberries from some other countries. The reason behind it was the imported strawberries were much cheaper then the once which are cultivated in the country. So the fruit processors in Australia have increased their imports, which also lead to the oversupply.

Therefore, due to the in a higher place reasons there was an oversupply of strawberries in Australia, but there was precise less consumption by the customers.

Keeping the problem in view, the Victorian Strawberry Growers Association have asked the Victorian government to take down through necessary action against the problem by setting up a statutory committee (VSIDC). This committee has decided favor for research and development to increase the consumption of the VSIDC and there increase the awareness of the fruit.

2.



Type of Research Design

With the purpose of better rationality the attitudes and opinions of consumers toward strawberries in Melbourne and Sydney, a questionnaire consisting of twenty-nine questions and instigating a research political program conducting a series of focus group interviews in which strawberry consumption and buying behaviour were examined in detail. A thriving marketing research firm conducted this in order to assistance the Victorian Strawberry Industry Development Committee to draw more effective marketing decisions. This research has been conducted using...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper