Research Methodologies – Taco Bell Expansion to Spain

Research Methodologies ? Taco Bell Expansion to SpainTaco Bell?s administrator management team has decided to pursue marketing the boldness in Spain. This paper will state the objective of the inquiry needed to make this move boffo and examine and rent the best look for methodologies used in creating the marketing running for this new venture. Taco Bell, based in Irvine, California and direct since 1962, is the nation?s leading Mexican style immobile food restaurant. ?Taco Bell® serves more than 2 cardinal consumers each year in more than 5,800 restaurants in the U.S.? (tacobell.com, 2008). They become expanded operations overseas, but so far exclusively in Canada and Guam. McDonalds, a competitor representing American fast food, serves its customers in over 100 countries (mcdonalds.com, 2008). Burger King has also expanded oversees, into 71 countries, one of them being Spain. So Taco Bell sees a need for expansion to other countries in range to control up with the competition of American fast-food restaurants.

trade Research?Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of information to exit information useful in marketing conclusiveness making? (Cateora & Graham, 2007, p. 214). The difference between domestic and supranational marketing, however, is that with international marketing, information is shared and translated between international borders, non just within the United States.



The objective of this research is to provide management with enough information to make the most successful decision for the company. All these methods collect either quantitative or qualitative data.

There are two types of marketing research data, primary and secondary. Primary data is collected for a particular project, such as the expansion of Taco Bell into Spain. inessential data is data that is readily available where the research was already conducted by another agency. This data might be grave to acquire, depending on what...

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