Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

INTRODUCTION

Methodology of Report

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general short letter newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the reports appendices. after(prenominal) individual analysis and group discussion, the following report was devised. The formula of this report is to provide a macro examination of the highlife hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

Company explanation and Background

The vision for Four Seasons Hotel and Resorts (FSH) began back in the 1960s when current professorship and CEO, Isadore Sharp, envisioned a opulence lodging chain that was sufficient to set itself apart by focusing on change and quality services. This has proven to be a fruitful schema as FSHs success has placed it as one of the worlds largest luxury hotel chains and has earned a 5-year return on truth of approximately 19-20% (Refer to Appendix 16). Today FSH has expanded from creation a single hotel operational in one ground to having 55 properties in 25 countries. FSH is mostly tangled with counseling operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours.



The firm is shortly involved in 3 lines of vocationes, ranging from hotels to resorts to residential condominiums all just about the world (Refer to Appendix 9).

The origin of FSH was rooted in ownership operations, whereby the corporation owned both the real land and the building. In addition, the firm would manage the hotel or resorts daily operating activities. In more recent times, FSH has realized that management operations is actually a more lucrative business model that also minimizes risk levels.

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper