Nokia - This assingment called for a review and summary of Nokia's mission statement, along with research to answer some questons, (included in text), and a market product grid, (also included).

Nokia.

The Nokia Corporation is a mobile communications company to begin with offering voice-centric mobile teleph sensations, enhanced communicators, entertainment and gaming devices and media and resourcefulness telephones. Recently Nokia reorganized its structure and now also includes quatern business groups as well. They are Mobile Phones, Multimedia, Networks and Enterprise Solutions.

At the centerfield of Nokias most recent successes is its mobile communications department that had 35% of the overall market per centum of mobile phone gross sales in 2001. Comparatively Motorola and Sony Ericsson, the second and third market share leaders, each had less than 20% of the market share in 2001. Though with the ever increasing advances in technology, and other companies such as Samsung, Sony (with the buyout of Ericsson), and others steriliseting into the mobile market Nokia may fuddle more competition waiting around the corner quite an than in the rearview mirror than they are expecting.

Nokias phones have been well received in the market for sometime now, dating back to the 1980s and their (1G) phones. outright in the 21st century we are looking at the evolution of (3G) phones that are looking to combine as many another(prenominal) items of peoples daily lives (radio listening, MP3 media/video media playing, camera capabilities, PDA functions, etc) all into one reasonably sized, and still fashionable device.

Target markets have been broken up into six segments each with their own definition based on what Nokia sees these groups requiring in their cell phone.



They include basic (people who need an at large(p) to use mobile phone for contacting others), Expression (people who indispensableness to tailor their phone to their liking), Classic (people who want traditional phone and electronic network browsing functions), Fashion (people whos phone is a fashion attendant as well as a phone - kindhearted of me), Premium (people who want all the technological features they can...

Quite interesting from ain perspective. As Casaudom99 said no focus on what you want to write about summaries things.

By the way, I have the like one as yours,I like it too:)

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