Research the fame of Neiman Marcus

Fame of Neiman Marcus

All new interposes hope to prosper to greatness and have their realise known by all, but no other enduringness store has achieved so much fame and recognition than that of Neiman Marcus. The Dallas based Neiman Marcus store, angiotensin-converting enzyme of the worlds best- known specialty retailers, operates 35 stores nationwide. ( Comfort and Joy, 1). Neiman Marcus was funded by Herbert Marcus and afterwards the legacy was passed on to his son, Stanley Marcus, who explains his interest in the store by saying, Specialty stores provide the excitement that department stores as a whole dont provide. (Yarbrough, 4). Neiman Marcus has become an internationally known specialty store because of its revolutionary sales tactics and its superior customer service.

As neat business men, the Marcuses knew the stores merchandise is what defines the store and the type of customers drawn in. Stanley Marcus reasons that role merchandise is main(prenominal) to all concerned, if the buyers receive the high fictional character they want, and deserve, then the store earns a good reputation and resort customers (Yarbrough, 9). Thanks to this understanding, Neiman Marcus has always held high standards for it self. The selection of merchandise is an important process that could make or break a store. Mr. Marcus consulted with non only top fashion designers, but also near that were just starting out who had great vision.



Because of this, Neiman Marcus made umteen designers what they are today. Once the selection process had been narrowed down, a board of Neiman Marcuss customers

were asked to give their opinion and input. Marcus often marveled at this utilise and said, It is interesting to observe the ingenuity of the Neiman- Marcus buyers and manufacturers when challenged to develop specialized items simply for Neiman-Marcus. (Marcus, 8). A stores eventual success depends...

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