Marketing Metrics Benchmarking

General ElectricThe issue facing the company was the technological aim of conducting line of reasoning operations online . The case highlights Welch s leadership as the minute factor in GE s transformation as a high-technology organization . When Welch became CEO , he immediately set extinct to change the organizational culture of the company by streamlining and redefining its processes , by developing the people and by renewing its strategies . Nearing retirement , he was still a stranger to the business potential of the net profit until he saw the light while on vacation . Upon returning he immediately launched the e-business possibility . GE Plastics had already started an e-business initiative on its own . However Welch s initiative speeded up the transition . GE Plastics served as an example for the other business units (cited in Hitt , 2007 .

Dissemination of information in the company was facilitated by a regular series of meetings and discussion forums round the course of study Transferable best practices were researched and applied and through this process GE evolved from selling online to buying online to conducting its internal operations online . GE Plastics was the victory story as it targeted conducting 90 of its transactions online . However , disposed the massive size of GE at the time it was implementing the e-business initiative , managing change was a complex task . The case illustrates the organizational culture that was GE s number one enabling potential in managing the structural change of migrating to Internet-age competitivenessWelch emphasized building a social architecture which could capitalize on the capabilities that GE possessed...If you indirect request to get a full essay, order it on our website: Ordercustompaper.com

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