GHANA INSTITUTE OF counsel AND PUBLIC ADMINISTRATION (GIMPA) MBA (PROJECT MANAGEMENT OPTION) GMBA 799 STRATEGIC MANAGEMENT STUDENT NAME: EMMANUEL SESSOU STUDENT ID NUMBER: MBAE 10040217 oppugn: Write a short note on the balance Scorecard Balanced Scorecard Basics The balanced add-in is a strategical planning and management system that is used extensively in business and industry, government, and nonprofit plaques worldwide to align business activities to the pot and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to conventional financial metrics to give managers and executives a more balanced reckon of organizational performance. The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The balanced scorecard retains traditional financial measures.
But financial measures tell the account of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must mould to create future value through investment in customers, suppliers, employees, processes, technology, and innovation. The balanced scorecard suggests that we view the organization from four perspectives, and to come apart metrics, collect data and analyze it relative to each of these perspectives: The tuition & Growth Perspective, The Business Process Perspective, The Customer Perspective and The financial Perspective The Learning & Growth Perspective This perspective includes employee training and... If you want to drive a full essay, order it on our website: Ordercustompaper.com
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