Marketing Strategy at Sebastian River Medical Center

The merchandise plan for the cardiac Diagnostic Procedures Program must be compatible with the broader merchandise plan for the SRMC.

The clinicals formulated for this get off are related to market outcomes and project outturn. The project objectives are as follows:

Objectives related to market outcomes:

1. The first objective is the development of a marketing dodge that has the potential to result in a market circumstances in Cardio Diagnostic Procedures in the Indian River County-Brevard County area of the put forward of Florida of 40 percent.

2. The second objective is the development of a marketing strategy that has the potential to result in annual revenue enhancement growth in Cardio Diagnostic Procedures Program of the Cardiopulmonary sell Department of the SRMC of 10 percent annually.

Objectives related to project output:

3. The third objective is the completion of the data collection for the project by 15 September 2005.

4. The fourth and ultimate objective is the development of a Marketing Plan for the Cardiopulmonary complaint Department of the SRMC and the completion of the project report by 30 September 2005.

The Sebastian River checkup Center (SRMC) commenced operations in 1974. The SRMC (in Sebastian, Florida) is fit(p) near to the boundary line between Indian River County and Brevard County (Sebastian River Medical Center, 2005c

The purpose that the SRMC serves in the union is enunciated clearly in the establishment's mission. The mission statement of the SRMC commits the institution to "achieving the highest take of measur commensurate quality and efficiency in the delivery of health-care function that are responsive to the needs and values of our patients, physicians, employees, and visitors" (Sebastian River Medical Center, 2005c).

Thibault, B. (2005, March). making beautiful music together. Health Management Technology, 26(3), p28-29.

). The geographical localization of function of the SRMC places the institution in a position of being able to serve the populations of both counties. This situation creates an opportunity for the hospital to go ballistic its service area beyond the county in which the institution is located.

The SRMC cured administration recognizes the increasing importance of companionship guidance an significant element of organizational strategy for the institution. The SRMC developed a knowledge management strategy for the collection, dissemination, and protection of information required by employees, clients, and outside(a) partners of the institution. Knowledge management involves the management of data in a way that transforms data into useful knowledge. Structuring knowledge management into an organization's strategy assures that knowledge management will be an ongoing, integrated process within the organization that will benefit the organization, it employees, clients, and external partners over the long-term. The key to the implementation of the effective and efficient knowledge management strategy at the Sebastian River medical Center is the integration of knowledge management and information engine room throughout the organization (Lev, 2000). The integration of the knowledge management system and information technology within the SRMC organization helps clinicians plan care, document the care bequeathd, and provide reliable and valid information to the institutional admini
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