II. Free Agency & The Erosion of Morality
The advent of bighearted agency emphasized the economic aspect of sports which eventually evolved as the primary emphasis of players. Unlike traditional athletes who were loyal to their teams, today's athletes like Deion Sanders, Kevin Greene, and countless others change teams every time their agent receives a better offer. Free agency has not only served to expurgate player loyalty to their team, but the enormous salaries paid to top athletes encouraged a lifestyle of reckless and criminal behavior in many of them. Enormous salaries are now made possible through athlete endorsement, multi-million dollar media contracts, merchandise royalties and a host of other revenue generating opportunities.
Unfortunately, the focus on endorsements, self-interest, and economic science has eroded the morality and ethics of professi
They want $25,000 for an appearance and a lot of special perks, and whence they might not show up. Ask them to do anything extra and it's more money. Just trying to get a chemical reaction for your request becomes a hassle. Groups would rather have a baronet Starr or a Willie Stargell: players from that era who say thank you, and they'll gladly sign autographs even if it means staying longer. And they don't want extra money. there is a ?screw you' attitude from today's athlete that comes across to everyone.
Attner, P., and Becenti, D. A culture of responsibility: Athletes as role models. The Sporting News. Vol. 217. litigate 28, 1994, (12-17) 1-13.
III. Erosion of Community versus Athlete Self-Interest
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