The Rise of the Mass Media

The Rise of the Mass Media Industrial societies not only mictur have and distribute goods and services, they also produce and distribute information and entertainment. industrial enterprise not only led to spile outturn, it also created mass media. In this part of the chapter we will examine the growth of these media and situ¬ate this within the development of a capitalist industrial society. The publish Revolution The earliest known book was printed in China in the year 868 and metal type was in use in Korea at the beginning of the fifteenth century, but it was in Germany close to the year 1450 that a create press using negotiable metal type was invented. Capitalism turned printing from an aim into an industry. Right from the start, book printing and publishing were organized on capitalist lines. The biggest sixteenth-century printer, Plantin of Antwerp, had twenty-four printing presses and employed more than a hundred workers. Only a small fraction of the cosmos was liter¬ate, but the production of books grew at an extraordinary speed. By 1500 some 20 million volumes had already been printed (Febvre and Martin 1976). The immediate feeling of printing was to increase the circulation of works that were already normal in a hand¬written form, while less popular works went out of cir¬culation.

Publishers were interested only in books that would exchange fairly quickly in sufficient numbers to fall into place the costs of production and make a profit. Thus, while printing enormously increased access to books by making cheap, high-volume production possible, it also reduced choice. The great cultural impact of printing was that it facili¬tated the growth of national phrases. Most early books were printed in Latin, the language of educated people, but the market for Latin was limited, and in its rocking horse of larger markets the book trade soon produced translations into the national languages acclivitous at this time. Printing indeed played a primordial role in standardizing and stabilizing... If you want to get a ample essay, order it on our website: Ordercustompaper.com

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