Analyse of the Situation of Manchester United

4G Corporate Strategy Assignment 2 Instructions: Please, read the Manchester United strip carefully, then, answer the questions using the template provided. Format: * Individual based * guinea pig: Times New Roman, 12, single space * Max 4 pages (See below) * rapscallion 1 (list of stakeholders) * Page 2 (Stakeholder mapping : actual feature from the case) * Page 3 (Stakeholder mapping: preferred situation) * Page 4 (Justify the preferred mapping) Name of the student: Sarah Laurent Class: 4G13 ------------------------------------------------- Question 1: Please, list all the stakeholders of Manchester United, and sort them on, based on relevant criteria ------------------------------------------------- * ------------------------------------------------- Stakeholders from economic environment * ------------------------------------------------- Commercial partners: they manufacture derivates products like football berth and jersey. They are very involved in the success of the police squad because of this success depends on their income. ------------------------------------------------- * ------------------------------------------------- Competitors from other football clubs.

They have an stake in Manchester United lose match. ------------------------------------------------- * ------------------------------------------------- Sponsors: thy gain popularity when Manchester united make headway matches * ------------------------------------------------- Médias : Thanks to the success of football and major clubs such as Manchester United, the media generate the ratings * ------------------------------------------------- Outlets: Some popular clubs Manchester United is a partner of Nike who owns boutiques and markets products of the club. Therefore, the success of the club generates profit for Nike. * ------------------------------------------------- Stakeholders from legal environment... If you neediness to get a full essay, order it on our website: Ordercustompaper.com

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