Callaway Golf Company Case Analysis

Callaway Golf Company 1.)The defining business and economic characteristics of the golf game equipment constancy can be measured by looking at the makeup of the application itself. The case states that there argon nigh 26 million Americans who play golf. 5.4 million play at least twice a month. These numbers atomic number 18 anticipate to grow by 1 to 2 percent a year until at least 2010. Of the U.S. golfers, 25% are seniors, 5.7 are women, and 2.1 million are juniors. The typical golfer is a 39 year old man who earns about $66,000 annually. Golf has in like manner started to expand globally with 16 million and 2 million golfers in Asia and Europe respectfully. In 1999, the golf equipment industry took in about $2.7 trillion in wholesale sales (2nd that to exercise equipment in the sporting goods category). This is slightly lower than the $2.8 billion from 1998. 2.)The golf equipment industry can be broken into ii competitive groups: low-end and high-end manufacturers. The low-end manufacturers include Spalding, MacGregor, and Dunlop. These manufactures mainly give there equipment in department type stores, for really amateur players. The high-end manufacturers include Callaway, Taylor Made, Ping, Orlimar, and Titleist. These manufacturers sell pro-line equipment, usually at pro shops.

Probably the strongest competitive forces for the high-end manufacturers are the quality/performance of their products and also the promotion of their products. each(prenominal) conjunction is trying to capture as big a make do of the market by producing high quality golf equipment. Each company has invested large sums of money on technology to baffle the best possible clubs. They have also spent millions on promoting their products in magazines, displays, and endorsement deals with top professional players. I gestate one weak competitive force for the golf equipment industry is price, at least for the high-end manufacturers. 3.)The drivers or key factors that cause the golf club manufacturing... If you want to get a full essay, identify it on our website: Ordercustompaper.com

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