Issue: Eco Africa: Going Beyond Business by Paula Lehman

Social entrepreneur Janice Ashby realized that providing jobs to the women of Zimbabwe wasnt enough On one of her many trips from New York to Zimbabwe, former Saatchi & Saatchi employee Janice Ashby was staying in a antique hotel on the edge of Victoria Falls, one of the Seven Wonders of the World. She was infatuated by both the natural beauty of the Falls and the items for change in the hotel gift shop, especially the work of local artisans fashioned out of handmade paper from the region. Ashby says the paper caught her eye (she had go forthover Saatchi & Saatchi in 1995 to found her own line of handmade paper gifts and stationery)â€"and sparked her imagination. In 1997, Ashby started a new venture, Eco Africa Craft, partnering with local artisans in Zimbabwe to bring up paper crafts, working out of a former bang contribute. Things were going along relatively well until 2003, when Zimbabwes economy was devastated by high inflation rates, an epidemic of HIV/AIDS, and a flunk infrastructure. Indeed, many of the 400-plus women who now work for Ashby in Har atomic number 18 walked the slub and a half from nearby Chitungwiza, as there are no buses. Hilda, 31, one of Ashbys shining stars, carried her two-year-old child with her every morning, as mean solar day care had become too expensive.

Most children were left to be looked after by other children in the residential district while the elders worked. Hilda and others like her would typically work a 10-hour day before returning home to little food and no clean water. The $1.50 Hilda makes each day, an above-average salary in a awkward where unskilled workers make about $10 a month, goes toward pickings care of the 10 extended family members she lives withâ€"in a two-bedroom house with no electricity. Under such conditions, many women were finding it knotty to come to work, and Ashby realized that she needed to provide more than jobs. In 2007 she started a nonprofit to complement the paper-crafting business. Through private donations and scratch from Eco Africa... If you want to get a full essay, order it on our website: Ordercustompaper.com

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