Guanxi - Ties That Bind

GUANXI M?i liên h? ràng bu?c In 1992, McDonalds Corporation opened its outset restaurant in Beijing, china, after a decade of market research. The restaurant, hence the largest McDonalds in the world, was located on the corner of Wangfujing route and the Avenue of Eternal Peace, just two blocks from Tiananmen Square, the very heart of Chinas capital. The choice of location seemed auspicious, and within two years, gross sales at the restaurant were surpassing all countations. N?m 1992, T?p ?oàn Mc.Donald ?ã m? nhà hàng ??u tiên c?a h? t?i B?c Kinh, Trung Hoa, sau 10 n?m th?m dò th? tr??ng. Nhà hàng, cái mà sau này tr? thành nhà hàng McDonald l?n nh?t th? gi?i, ?ã ???c ??t t?i góc ???ng V??ng Ph? T?nh (Wangfujing) và ??i l? Hòa Bình V?nh C?u (Eternal Peace), cách qu?ng tr??ng Thiên A Môn, trái tim c?a th? ?ô Trung Hoa, 2 dãy nhà. Vi?c ch?n l?a ??a ?i?m ?ó d??ng nh? r?t có tri?n v?ng, và ch? trong 2 n?m, doanh s? c?a nhà hàng ?ã v??t qua nh?ng mong ??i. Then the Beijing city government dropped a bombshell; officials abruptly informed McDonalds that it would have to discontinue the location to make way for a commercial, residential, and office complicated planned by Hong Kong developer Li Ka-shing. At the time, McDonalds cool it had 18 years to run on its 20-year lease.

A stunned McDonalds did what any close Western company would doâ€"it took the Beijing city government to court to try to employ the lease. The court refused to enforce the lease, and McDonalds had to move. Chinese observers had a unsophisticated explanation for the outcome. McDonalds, they said, lacked the guanxi of Li Ka-shing. Given this, the company could not expect to prevail. Company executives should have accepted the decision in good grace and moved on, but instead, McDonalds filed a causal agentâ€"a move that would only reduce what guanxi McDonalds talent have with the city government! Không lâu sau ?ó chính quy?n t?i B?c Kinh ?ã làm xôn xao d? lu?n, h? ??t ng?t thông báo cho McDonald r?ng c?a hàng c?a h?... If you want to enchant a full essay, order it on our website: Ordercustompaper.com

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