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Optimización Enero-Junio 2012 Actividad 7 Actividad fundamental 3 Caso tomado del capítulo 8 del libro: penetration to Operations Research 7th Edition, Hillier/Lieberman Pueden consultar la versión en español si así lo desean. La fecha de entrega es el día 17 de mayo. Realizar incisos a, b, c, d, y e. PROJECT pickings Tazer, a pharmaceutical manufacturing company, entered the pharmaceutical market 12 years ago with the portal of six bleak medicines. Five of the six drugs were simply permutations of living drugs and therefore did not sell very heavily. The sixth drug, however, turn to high blood pressure and was a huge success. Since Tazer had a indubitable on the hypertension drug, it experienced no competition, and profits from the hypertension drug alone kept Tazer in business. During the past 12 years, Tazer proceed a moderate amount of research and development, but it never stumbled upon a drug as successful as the hypertension drug. One reason is that the company never had the motivation to set heavily in innovative research and development. The company was equitation the profit wave generated by its hypertension drug and did not feel the need to commit significant resources to finding new drug breakthroughs. Now Tazer is beginning to fear the pressure of competition.

The discernible for the hypertension drug expires in 5 years, and Tazer knows that once the patent expires, generic drug manufacturing companies will swarm into the market like hil61217_ch08_case.qxd 5/12/04 17:12 Page 17 CASE 8.3 PROJECT PICKINGS Project Choice Project Hope Project Release 17 Develop a less intrusive birth controller method for women. Develop a vaccine to prevent human immunodeficiency virus infection. Develop a more effective drug to light blood pressure. vultures. Historical trends show that generic drugs decreased sales of branded drugs by 75 percent. Tazer is therefore looking to vest significant amounts of money in research and development this year to begin the... If you want to get a full essay, exhibition it on our website: Ordercustompaper.com

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