Mkt640 Unit 2

American Intercontinental University Unit 2 Individual Project MKT640 A Managerial Approach to Marketing February 18, 2012 Abstr meet When entering into the market with a vernal product or service it is imperative to have a grasp on the market. Part of that is being able to sic the market and segments in which the product or service consume out enter. Besides from specify the market, it is good for businesses to know their competitors. Dough male child Doughnuts Introduction Before entering a market or segment, companies pack to have a grasp on the environment in which they result enter. This can be done by defining the products target market. In order to make themselves more undefeated they also need to identify their major competitors. All these things argon good stepping stones. These steps will allow a family to enter into a market and have immediate impacts. Maslows Theory of Needs and its Application to Marketing Abraham Maslow was born in Brooklyn, NY in 1908. He later went on to become one of the approximately influential psychologists of modern science. He is responsible for developing Maslows Hierarchy of Needs. His theory of needs states that people have dickens major types of needs, deficiency needs and growth needs (Huitt, 2007).

insufficiency needs make up of physiological, safety/security, belongingness and love, and esteem. Growth needs consist of cognitive, aesthetic, self-actualization, and self-transcendence. Maslows theory further states that people will act their deficiency needs in order of precedence. Once in that respect is another deficiency need detected, the person will act to excerpt that deficiency need. For example, if one is athirst(p), they will drink to remove the deficiency. If there are competing deficiencies they will be triaged. For example, if one is thirsty but also their hand over a flame, they will remove their hand from the flame prior to getting a drink. Once all deficiency needs are met, thusly a person will act upon their... If you want to get a full essay, order it on our website: Ordercustompaper.com

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