Business Management

I want to share some much than about.... chief city of capital of Singapore Airlines is a throwback, by design, to the days when aviateing was glamorous and node service was king. Theyve created a luxury travel experience and hold the glamour of long-distance travel. Its almost retro, says Deshpande, who authored and teaches a Harvard Business discipline case on the airline. Of course customers have to pay to a greater extent for this experience, but Deshpande says most dont mind. Flying has become so stressful, theyre willing to pay a little more for a better experience. My first reaction to Deshpandes analysis was, What about passenger car? I wondered if the focus on first- and descent class was anti-democratic. If Singapore Airlines was speech back the glory days of aviation, was it also bringing back the exclusive nature of 50s air travel, when only banging businesses and the upper classes could afford the experience. In turn, wouldnt this affect global business and commerce if it became difficult for entrepreneurs, sm every(prenominal) business owners and others to afford to fly?

But Deshpande says that Singapore brings its customer service focus to all cabins, even if its making its money off of the front of the plane. They take in more frills to economy than any airline, he says. They were the first in-seat TVs and offered more channels than any airline. They have, even in economy, more flight of steps attendants per passenger. Singapore also goes against conventional wisdom by use the downturn as a time to make capital investments, not shun them. The net result is an airline thats reinforced customer loyalty and a solid business. Listen to the IdeaCast for more from Professor Deshpande on Singapore Airlines winning strategy. If you want to choose a full essay, order it on our website: Ordercustompaper.com

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