Mongini

A PROJECT REPORT ON MONGINIS (NEW MILLENNIUM BAKERS) SUBMITTED BY Viraj moye Index| | Executive thickset| 2| Company overview| 3| * New millennium bakers * flock| | SWOT analysis| 4| Organizational structure| 5| merchandising department| 6| Market analysis * contender analysis| 8| Market look| 10| epitome| 15| Suggestions| 16| Conclusion| 17| Bibliography| 18| Annexure| 19| EXECUTIVE SUMMARY The food sector is the growing sector in Goa, in terms of the life style and purchasing reason of the customers the growth rate of the bakery and confectionary industry is good. One of this cordial bakery which has been in the Goan market for quite some quantify is MONGINIS its brand name originated as a single Italian bakery at Mumbai,. It is run by New millenary Bakers here are near 32 outlets currently in Goa. The study was carried for Monginis in order to conduct the market research to understand the customers of pastry shops. The major learning derived from the company by dint of the marketing department along with the overview of the company.

Aim * The main documental of this project is to conduct a depth study of the selling department * To conduct a survey on customer feedback and tone down what are the customers expectations and comments. Methodology * Practical training in the Marketing department * Referring to past records, Limitation * Time constraints COMPANY OVERVIEW Todays reputed MONGINIS brand name originated as a single Italian bakery at Mumbai, Fort area, over a snow years ago. The brand has grown remarkable in the carcass of huge successful MONGINIS cake shop franchise network, more than than 440 Monginis cakes shops in 11 cities in India. MONGINIS follows the doughnut principle where by the customer remain the valued creamy centre around whose satisfaction of all activities revolves. MONGINISGOA: Monginis was started around 9 years ago.... If you requisite to get a full essay, order it on our website: Ordercustompaper.com

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