Dell Case Study

I. Identification of Issue dell has been a strong player in the IT industry for over a decade, and it has been in the top spatial relation or the secondary position in American computer sales. Despite its domestic success however, the company still trails HP, which has surged forrard and assumed the planetary lead in PC sales. As a result, dell aims to overtake HP in the global PC race and establish itself as the biggest and best PC maker. II. Situation Analysis In the latest market results, the main competitors to dell are HP, IBM and Apple, among which HP poses the biggest threat. Dell is performing in the counterbalance subscribeion and sales are increasing dramatically overtime. And Dell overtook HP and become the leader in PCs in U.S. still it still falls behind HP in the manhood market. Consumers view Dell as a quality pit at a good price. And Dell is successful in using the build-to- exhibition model to attract customers, which can satisfy divers(prenominal) customers needs. A. SWOT Analysis Strengths: Dell uses a very efficient procural and builds long-term relationships with a few suppliers, which are more impulsive to participate in the Just-in-time system and reduce costs. And this helps Dell unfold its customers at warring prices. This is the companys price for mental process strength.

A second strength is Dells direct model, which enables the company to offer direct relationships with customers such as collective and institutional customers. People can order their computers in the meshwork or by phone. And as they skip the wholesale and sell dealers, the prices of Dells computers are lower than other trademarks computers, which help Dell build a competitive advantage in the price. The third strength is the one raft most associate Dell withâ€"customization. Basically, Dell systems are build to order to meet each customers specifications. Dells customers can order custom-equipped servers and workstations according to the needs of their applications. The background and laptop customers... If you want to get a full essay, order it on our website: Ordercustompaper.com

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