Fab India

STRATEGIC ANALYSIS FABINDIA Group V: Budhaditya Banerjee Sourabh Dhariwal Tarun Daga Uma Balakrishnan AGENDA ? ? ? ? ? ? Timeline Fabindia under(a) John Bissell Fabindia under William Bissell Competitor abstract SWOT Analysis Buying Behaviour and the Way Ahead ± Organic Food ± crop ± Home Furnishings & Furniture ? Financial Comparisons ? Recommendations at a Glance TIMELINE FabIndia Indian Economy range 47- govt supports socialism & nationalism 1957- Govt sets up KVIC 1960- Incorporation in Delhi 1976- number 1 retail inventory in GK 1977- Contemporarizes design 1981- Introduction of garments 1990- fiscal deficit reaches 8.5% 1991- Indian economy opens up 1992- Liaison with Habitat ends 1994-Second store opens in Delhi 1999- William Bissell becomes MD 2003-Vision Plan I originates 2004- Goes online 2006- 8% economical growth 2005- Vision Plan II is born 2006- Garments spend a penny 70% revenue 2006- Govt allows foreign single brand outlets FABINDIA to a lower place JOHN BISSELL ? Founded by American, John Bissell to: ± Develop market for hand-woven products ± admit rural employment ? Incorporated in 1960 in Delhi to export upholstery model ? By 1965, revenues of Rs.

2 million due to: ± AS Khera, provider of hand-woven rugs etc from Panipat ± Habitat, major UK buyer of Fabindia Panipat products ? 1974 saw Fabindia s first retail store in Greater Kailash with ad-hoc trade ? 1977-Featured contemporary design to attract consumers and designers ? Garments were introduced in 1980s afterward John Bissell got khadi shirts made for himself ? Habitat was acquired in 1992 and Fabindia could no longer continue selling to it ? John Bissell dies in 1998, musical passage the baton to son William Bissell who becomes MD in 1999 FABINDIA UNDER WILLIAM BISSELL ? force out of license raj, and liberalization gave textiles duty concessions on machine imports ? William s vision included expansion, depending less on exports and setting up retail operations ? India saw robust... If you want to get a full essay, order it on our website: Ordercustompaper.com

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