Market Research on Multiplexes in Kokata

INTRODUCTION The cinema exhibition industry in India is growing at 10% per annum driven by multiplexes, which ar expanding rapidly in major metropolitan cities as well as trice and third tier cities. Favorable demographics in a cinema-crazy nation, tax income exemptions, and quality locations such as malls, be driving growing of multiplexes in India.  An overview gives a quick picture of the market place with estimated market size, growth rate and theatre distribution in India. discordant business models adopted by Indian multiplex operators are presented along with typical revenue streams and cost base. An analysis of drivers reveals that on the supply side - growth in film industry, amend real estate supply, and favorable tax exemptions have jock in growth of this sector while on the acquire side favorable demographics, rising income levels and willingness of people to spend on entertainment are increasing footfalls. The key challenges identified take on s deplorabledown in economy, alternate modes of entertainment, development delays, piracy and suspicion over entertainment tax exemptions. The industry is characterized by variations in ticket prices based on the film and location of the multiplex, seasonality, low screen density, increasing average ticket prices, and reducing shelf life of movies. The key trends identified include PE/VC investments occurring in multiplex segment, new format in single screen theatres, careen to digital and 3D cinema and alternate modes of revenues.

The competitive embellish identifies and compares each of the major multiplex operators with respect to their profit and revenues in the market since they dominate an industry where single screen cinemas are highly fragmented.  Questionnaire on Choice of Multiplexes/Malls Name : ………………………………………………..Age : …..Gender : …................Occupation : …………………………………Contact nary(prenominal) : ……………………………..Email Id: ……………………………………….| 1. How often do you... If you want to get a expert essay, order it on our website: Ordercustompaper.com

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