Retailing in India

THE PRESENT SCENARIO OF INDIAN RETAIL INDUSTRY AND ITS EVOLUTION PRESENTED BY NAME: TANMOY DAS inventory: 34 DEPT: PGDRM 2011-2013 Introduction Definition The word sell is derived from the French word retailer int closing curtain to cut a piece off or to extravasate bulk. In most simple terms, it implies a primary transaction with the customer. The term retail refers to the sale of entires or commodities in small quantities directly to consumers. Thus a retailer is a comp any or an administration that purchases products from individuals or companies with the intent to resell those goods and go to the ultimate or final consumer. Consumers, or end users, are families, individuals and/or households that plan to consume the products or services themselves. Retailers are often referred to as intermediaries, middleman, or because of the positions they hold in the marketing process. Retailers have the most frequent contact with the customers of their goods and services. Retailers act with the ultimate consumer, they must communicate with their customers to ensure that they know their customers needs and wants. Retail is defined as any business that directs its marketing efforts towards satisfying the final consumer based upon the organization of selling goods and services as a means of distribution.

Concepts The retail concept covers four broad areas and is an essential part of the retail strategy i. Customer orientation- The retailer makes a care full subscribe to of the needs of the customer and attempts to satisfy those needs. ii. Goal orientation- The retailer has clean cut goals and devises strategies to achieve those goals. iii. Value driven approach- the retailer offers good nurse to the customer with merchandise having the price and quality get for the target market. iv. Coordinated efforts- Every activity of the firm is reorient to the goal and is designed to maximize its efficiency and deliver value to the consumer.(Jain, Singh,... If you want to get a full essay, order it on our website: Ordercustompaper.com

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