Situation Analysis Dell

Situation Analysis Dell Inc. MKTG 300-51 Glenn, Hayen By: Brian Cavalier 2- 28-2010 History & Background As a student at the University of Texas Austin, Michael Dell founded Dell Inc in 1984. Michael started his embark by building PCs from his dorm room. He wanted to sell directly to the consumer and give them options during assembly, which would lower cost and give the consumer more of what they desired. Michael believed that by selling directly to the consumers, he could better understand the wants and needs of the people who were purchasing his products. This was an contiguous success, as Dell was grossing over $80,000 a month (Gale, 2010). In 1984, he dropped out of school and went public with Dell information processing system Corporation. Large firms such as IBM dominated the merchandise in the 80s, so Dell advertised in figurer magazines directed at people with the knowledge that Dell utilize high quality parts, and sold their PCs for less. utilize this approach, Dell Inc. hit gross sales of $6 cardinal in its first full year of distribution, and almost $40 jillion in the second year (Gale, 2010) Dell is the second largest player in the global personal computer market with a 15% market share (Standard and Poors).

The companys expanding growth spurs out to Brazil, Russia, China and India with revenues from these countries rising by 20% the past year (Standard and Poors). Revenues have increased by 48% in segments outside the unify States. The company recorded revenues of $61,101M (Business and Company) million during the financial year ended December 2009. FY2009, operating profit of the company was $3,190 M and its net profit was $2,478 M (Datamonitor, July, 2009). Dells node base is mainly personal users, families, businesses, healthcare, governments and schools. They are the number ace supplier of personal PCs in the United States and are second in the world.( Standard and Poors) Dells main competitors are... If you want to get a full essay, place it on our website: Ordercustompaper.com

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