Strategies Adopted in the International Market the Case of Ikea in France

School of Technology and Society BACHELOR DEGREE PROJECT Strategies Adopted in the International merchandise The case of IKEA in France Bachelor stratum vomit in Business Administration 15 ECTS Spring precondition 2007 Authors: Damien BADIER and Carole ROUSSET Supervisor: Desalegn ABRAHA Examiner: Marianne KULLENWALL Strategies adopted in the International Market The case of IKEA in France This thesis is submitted by Damien Badier and Carole Rousset to University of Skövde for the Bachelor Degree in Business administration, in the School of Technology and Society. 2007/06/08 We second that all materials in this thesis which is not our own draw has been identified and that no material is included for which a item has previous been conferred on us. Signature: Damien Badier Carole Rousset 2 ABSTRACT This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially found on interview with the person responsible for the public dealing of IKEA France.

But, other sources were used concerning our empirical findings: IKEAs brochures, surveys from researchers… The purpose of the thesis is to explain and illustrate how a company succeeded to establish abroad, by applying a domestic ideal. This issue is of importance because it provides information for the lector who would like to know how a company can be export all over the world by adapting its constitution to the local specificities. It identifies and gives explanations about the marketing strategies implemented to export the IKEA concept to the French market. The research was conducted using the case study method. It is establish on primary and secondary data. Secondary data smooth from IKEA´s brochures and survey research results and primary data smooth through interviews with the person responsible for the public relations of IKEA France. The use theoretical model is based upon the concepts of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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