The Collapse of General Motors

MGX 9660 - International Business Theory and Practice Case n°10: The Collapse of General Motors PHAM Trang (23283300) REBOURG Malcolm (23625678) YAO Aileen (20460996) 1 Table of Contents I - Introduction………..………...………………………………………….….….p 3 II - What are the internal and external factors that contributed to GMs decline and eventual bankruptcy protection application?……………….....….p 4 ? national Factors...………….……..…………………………...……….……….…p 4 ? Extenal Factors……….…..…………………………..……….………………….p 5 III - Discuss the latest compass point of the new (smaller) GM……………….………...p 6 ? What are the characterisics of the new GM?..………………………………...…p 6 ? Some encouraging signs of recovery………………………………………....….p 9 ? Threats regarding GMs trials to regain its golden past………………………….p 11 ? compend and Observations……………………………………………………...p 13 IV - With a majority government ownership, what operational and direction challenges might GMs management confront when nerve-wracking to regain its golden past?…….………………………………….………..p 14 ? Operational Challenges..………………………………………………………….p 14 ? commission Challenges………………………………………………………….

p 15 ? Summary and Observations………………………………………………………p 16 V - Critically try Whether it was GMs Failure or its Competitors enormous mastery in cost savings and innovation that brought about GMs demise…………………………..…...….……………………..…….….….p 17 ? Cost Savings - a ill designed cost structure……...………………………….p 17 ? Innovation Processes…………….…………..…………………………………..p 18 ? Summary and observations……………………………………………………...p 21 VI - Conclusion……………….……………………………………………….….p 22 VII - References……………………………………………………….……….....p 23 2 I - Introduction General Motors (GM) is an American multinational which was founded by William Durant in 1908. It is cognise as one of the worlds largest auto manufacturers. GM employs 209,000 people around the world and produces vehicles such as cars and trucks in 31 countries. It services and sells its vehicles through various... If you want to get a full essay, order it on our website: Ordercustompaper.com

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