Whole Foods Market, 2005” Will There Be Enough Organic Food to Satisfy the Growing Demand

Case 11 WHOLE FOODS MARKET, 2005 WILL THERE BE abounding ORGANIC FOOD TO SATISFY THE GROWING DEMAND Summary Whole Foods is a company that carries both natural and organic food offer customer a wide variety of products. Co-Founder john Mackey was prospering during 3 decades of experience in the grocery business. His company early(a) run a business of organic food grocery store and it solidified its position and carry on growing itself. However, with the changing of world economy and a more competitive industry, John Mackey is worrying about reaching the companys scrappy growth targets. His goal is to reach US$10 one thousand million without losing quality and its current reputation. It is not easy and John Mackey does not sure the best strategy to do that. Analysis General environment Economic ingrained foods are unadulterated by artificial additives, sweeteners, colourings and preservatives, in otherwise words, the company tries to keep their food purest and freshest. Price is the problem with the abase income universe of discourse, however. With those people who ease up low level income, it is hard for them to debase foods of the company. Additionally, in US there are 3% tilth is organic farmland. Global Asia market where the population is 60% of world population is a very big market.

Socio-cultural In US, people sort for the food with more organic foods because they are afraid of fat. The writer of Consumer lifestyles in the United States pointed out that more new aliment plans emerged in America in the last half of the twentieth century than in any other country. This trend has alike increased the demand for nutritional supplements and vitamins. Additionally, fewer women nowadays have time to devote to cooking, they usually choose the convenience counsel rather than prepared foods, it presents the threat for organic foods. Political/legal From the very beginning, due to emphasize to organic foods market, the company has signed the urge of animal rights, which states that the company... If you want to get a full essay, aver it on our website: Ordercustompaper.com

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