Application of Market Analysis for the Retail Industry in Ethiopia

Application of market analysis for the sell industry in Ethiopia INTRODUCTION In Ethiopia, according to a census carried out by Central Statistics Agency (CSA) in 2004, there were 672,484 work enterprises of which 671,627 (99.9%) were closed-door have, 823 government owned and all 34 enterprises were owned by joint venture. These figures argon including formal business establishments, informal business establishments, and those neither formal nor informal. [pic] Source: Central Statistics Authority Among the private owned companies, the number of those which are engaged in the wholesale and retail business were 291,482 (43.39%), of which the formal establishments which had a business licence were only 97,743 which was 33.53% of the industry. [pic] Source: Central Statistics Authority The purpose of this paper is to analyze the retail market environment of Ethiopia by considering the fundamental components of marketing environment. To this end major macro environment forces are discussed and opportunities, challenges and factors affecting the retail industry are highlighted. 1-Industry Analysis (Macro Environment) Successful companies Recognize and react profitably to unmet needs and trends in the macroenvironment. Unmet needs always exist.

Companies could engage a fortune if they could solve any of these problems: a repossess for …, and affordable housing.1 Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macroenvironment of forces and trends that shape opportunities and pose threat. These threats form the noncontrollables, which the company must admonisher and respond to. Every organization is subject to these general forces that are felt in many industries and that are not normally amenable to influence by single organization. These forces can be classified as political, economical, technological, and social. 1.1- Regulatory/Legal and Political Environment... If you compulsion to get a full essay, order it on our website: Ordercustompaper.com

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