Management of Risk

MARTIN COLLEGE PROGRAMMES SGA 1101 INTRODUCTION TO MARKETING ASSIGNMENT COVER CASE Title of assignment: take apart case score Tata NaNo Student ID number:MCP081 Number of pages:16 articulate count:2810 EXECUTIVE SUMMARY The introduction of the moth-eatenest car ever to be released in Vietnam in January 2008 is the result of a change of consumer cognisance about cars of which has been previous known as luxury products. This alike creates a sore trend in the Vietnam market. This report aims to defend reader general information about the new cheap car, a product of Tata Motors aspiration to give up an economical vehicle for everyone from working class could all hand to own. It will be mentioned in INTRODUCTION. By analyzing social conditions in Vietnam, such as economic, transport, policy in MARKETING INFORMATION, the readers basin realize the opportunities of Vietnam car market. The last part is MARKETING MIX. This report will mention Tata Nano design, and explain its feature in production persona. I indicate trade strategy that we should follow including distributor point explanation in PROMOTION. Next, I give entire new car tariff, and my offer price of Tata Nano in Vietnam. Finally, PLACE section will instruct distribution market that we must focussing on. This report is a feasible plan for our company to stretch forth business into the Vietnam car market, and will help our management apply the plan more efficiently.

TABLE OF CONTENTS: Assignment privacy page1 Executive summary2 Table of matter3 I. Introductions4 II. Marketing information5 2.1. Population and economics5 2.2. exile conditions5 2.3. Position6 2.4. Political factor7 III. Business and marketing image8 3.1. Business objective8 3.2. Marketing objective9 3.3. Stakeholder10 3.4. Tar earn marketing and Segmentation10 IV. Marketing Mix11 4.1. Product 11... If you want to get a full essay, order it on our website: Ordercustompaper.com

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