Astro

Executive Summary ........................................................................................................................ 4 1.0 Industry and Competition ...................................................................................................... 5 1.1 Competitive Landscape....................................................................................................... 6 1.1.1Competitive equivalence Chart................................................................................... 7 1.2 Internet Business Model..................................................................................................... 9 1.3 E-marketing Practices....................................................................................................... 11 2.0 Segmentation and Targeting ................................................................................................ 13 2.1 Target Marketing.............................................................................................................. 17 3.0 Positioning Against Competitors......................................................................................... 18 3.1 rank Proposition ...............................................

................................................................. 18 3.2 Positioning Strategy ............................................................................................................ 19 4.0 E-marketing Strategy........................................................................................................... 20 4.1 Website Objectives.............................................................................................................. 20 4.2 Website Strategies ............................................................................................................... 21 4.3 E-CRM Recommendations... If you want to get a full essay, order it on our website: Ordercustompaper.com

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