Banking in India

MARKETING OF BANKING SERVICES. 1. Introduction. ? Bank Marketing. ? Why Bank Marketing. ? Features of Bank Marketing. ? Services. ? Characteristics of Services. ? release between Product and Services. 2. Marketing. ? Features. ? Marketing of Tools and Techniques. ? Marketing Mix in Banking. ? Growth of Service Market. ? Marketing Approach in Banks. 3. excuse for Marketing the Banking Services. ? Satisfaction of Customer Needs. ? Bank Marketing in the Indian Perspective. 4. Articles. ? Summary ? Conclusion. Shyamji Mehrotra. A Marketing person without passable marketing skills will destroy sales instead of change magnitude it.Marketing of financial products need not only selling skills, just adequate knowledge about chamfering world also. A corking salesperson require right soft skills like arrogant attitude, good communication etc. Nothing happens in a company unless a product or services is sold, Everything else is cost. 1 Introduction. The on-going process of economic reforms has completely changed the operational environment for the expert-page banking industry in the country. Banks are now required to have a go at it with stiff competition in course and also the manifold regulatory norms regarding capital adequacy and provisioning.

Banks are forced to befool various marketing techniques and approaches. Thus, marketing has become imperative for tout ensemble banks including those in the public sector. Marketing in banks can be stated as a new phenomenon that is shaping come up over the past one decade. Public sector bank hardly considered marketing as a tool for business. The competition, deregulating that followed the reforms has changed the environment for banks, where marketing has occupied the place in the business of banks. Today, marketing in the banking industry is characterized by many innovations in products and services, use of advanced technology in product design, up gradation of delivery system, advertising and sales promotion activities, whether in public sector or... If you want to get a full essay, order it on our website: Ordercustompaper.com

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