Evaluation of Vion's Strategic Postition

1. Evaluation of VIONs strategical position VIONs current strategic position is going to be analysed through an evaluation of outback(a) and internal factors affecting VION. 1.1 PESTEL Framework Analysis The PESTEL framework consists of surroundingsal factors that to more or less degree impact almost all organisations (Johnson et al 2008). It end be seen as an important analysis to see how environmental factors are changing now and see how they may careen in the future, allowing firms to analyse areas of the macro-environment which might have an impact on future strategies (Johnson et al 2008). An issue currently affecting the European Meat Industry is current European Union (EU) restrictions on the import of Brazilian meat. Brazilian competition has great terms advantages compared to European firms, which can be illustrated through the deed live differences in 2007, where in Brazil the costs of one kilogram of pig meat were on average 1.08 euros compared with the Netherlands at 1.50 euros. If imports change by reversal allowed in the future, this could have serious consequences for firms currently competing in the market. stinting issues affecting the European Meat Industry appear to be in favour of those operating in the market.

The rising strong suit of the euro over the dollar and other currencies presents disadvantages for those firms operating outside of the EU who are hoping to expand into European territory. Any firms importing from outside of the EU will disadvantage from this, putting firms currently alert in the European market in a collapse economic position. If the EU does allow the import of Brazilian meat, the economic strength of the euro could greatly reduce the impact of Brazilian production costs, as mentioned previously, and perhaps act as a halt for their proposed actions. Another favourable economic issue presented from the PESTEL analysis of the environment is that high-quality fresh meat is highly perishable and so it is precise costly to... If you want to get a full essay, nightclub it on our website: Ordercustompaper.com

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