Marketing Research Case

Case: Campbell Soup As one secondary citation of information Campbell should have looked at sales of similar items contained in specialty or health food stores. Since the IQs therapeutic side made it similar to a spic-and-span drug, Campbell should also have gathered information about the everywherelap life cycle of new drugs. This information can be gained by looking at sales of new drugs over say a ten year period. This would help regularize how long it would take the IQ brand to reach its dependable potential in the market. FIRST STUDY A.) The objective of the front research news report is to localize the relationship between income and amply cholesterol, in high spirits crinkle pressure and, diabetes C.) The study would start by using the population of Ohio as our sample frame. From this, we can retaliate doctors offices to see if they would assist us in our research. We can also visit pharmacies to help gather information. A third informant of information might be that of insurance companies. D.) There go forth be four simple questions asked in the survey. These questions include: What is your total annual income? crap you been diagnosed with high blood pressure? Have you been diagnosed with high cholesterol? Have you been diagnosed with diabetes? E.

) G.) From the research results we can determine that if there is a positive relationship between income and the diseases, the conduct market provide be able to afford the high priced Intelligent Quisine. H.) The most economical way of researching this would be to source this research to a marketing research caller-up. This research company would be able to gather and process the information quick than Campbells could. 2.) SECOND STUDY A.) The objective of the second study is to determine which region or regions to launch the IQ product. B.) The variables we will study will be income per household and high blood pressure, high cholesterol, and diabetes per capita. Income per household will be... If you want to get a full essay, order it on our website: Ordercustompaper.com

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