Marketing

The American University in Cairo
Fall 2010 â€" MKTG 520

Marketing Plan recrudesce I

Introduction of Toyota Prius in Egypt



If one way be break in than another,
that you may be sure is Natures way.
--Aristotle
Contents
1.Executive Summary4
2. phoner Background4
2.1.Toyota4
2.2.Toyota Egypt4
2.3.Vision and Philosophy5
3.Environmental Scanning5
3.1.demographic Environment5
3.2.Economic Environment6
3.3.Natural Environment6
3.4. expert Environment7
3.5.Political/legal Environment7
3.6.Socio-Cultural Environment7
4.Situational epitome8
4.1.Potential Stakeholders8
4.1.1.Customers8
4.1.1.1.Companies Committed to environment friendship8
4.1.1.2.Early adopters8
4.1.1.3.Buyers who handle Prius as a cost saving car8
4.1.1.4. newborn people with a feeling of adventure8
4.1.2.Suppliers8
4.1.2.1.Local separate manufacturers8
4.1.2.2.Abroad and Overseas Suppliers9
4.1.2.3.Government9
4.2.Possible Competitors9
4.2.1.Gasoline cars9
4.2.2.LPG cars9
4.2.3. diesel cars9
4.2.4.Potential hybrid cars9
4.2.5.Potential electric cars10
4.3.SWOT compendium10
5.Market Segmentation and Targeting11
5.1.



Market Segmentation11
5.2.Market Targeting12
6. line of work Statement13
7.Marketing Goals & Objectives14
7.1.Goals14
7.2.Objectives14
8.References15

Executive Summary
Toyota is a known brand in Egypt, which is known for its high quality and reliability. This is the set-back part of the team project report, which deals with the marketing plan of introducing the Toyota Prius hybrid electric vehicle in Egypt. This part sheds light on the company background both worldwide and in Egypt. thence the report presents environmental scanning information, including demographic, economic, natural, technological, political/legal, and socio-cultural environments. Then situational analysis, market...If you loss to get a full essay, order it on our website: Ordercustompaper.com



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