Submitted by Group 13, S7
Venkatrama Krishna Adithya P.(12DM-163)
Asim Anand(12IB-015)
Jatinder Pal Singh(12DM-063)
Mehul Juneja(12FN-076)
Prashant Trivedi(12FN-092)
Zareena Ashraf(12DM-174)
Contents
Aim of check:3
understructure3
BRANDS AVAILABLE IN GREATER GHAZIABAD3
Pricing and margins availed by lead partners on various brands:6
Pricing Strategies employed in the mineral body of water industry7
Pricing Strategy Followed by brands9
BISLERI9
KINLEY9
HIMALYAN wince WATER10
LOCAL PLAYERS10
Hypothesis on Pricing strategy followed in Mineral Water Industry11
Aim of project:
Familiarize with the pricing strategy and practices prevalent in the mineral water industry in Greater Ghaziabad area.
Introduction
The mineral water industry in India has been one of swift growth, pushed by native water drinking shortages and a rising awareness of water related health issues. This surge is further supported by the demands of the institutional sector such as hotels and corporate businesses. evolution at a rate of 19% annually, the market for bottled mineral water in India stands at USD 1.4bn, with a potential to go across USD 1.8bn by 2020.
Bottled mineral water is sold in a variety of packages (see establish 1) right from 250mL cups to 20L bulk water packs.
coat| Target Customer|
500mL| Teenagers, roadside consumers, travellers|
1L| Travellers|
2L| Small offices, showrooms, households|
20L| Corporate offices, households|
250mL cups| Marriages, parties, meetings|
Exhibit 1
Consumers of bottled mineral water range from households of 3-4 members, to corporate institutions of over metre employees. Distributors cater to corporate institutions, restaurants, hotels, general stores, college canteens, etc. The kind of customer plays a significant role in determining the market channel as well as the pricing use by the producer.
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