Case 2 | iPod vs Cell phone: A vigorous Music Revolution
INFT-645
Professor: Dr. James Pick
November 18, 2008
According to a take after conducted by Amplitude Research Inc., thirty four pct of the United States cell phone users expressed their desires of having music on their cell phones. While music and video trailed text message (73%) and cameras (67%) by a wide margin, the survey implies that multimedia capabilities argon increasingly seen as necessary by consumers. (Bonanos, 2008). Cell phones straight off are packed with capabilities that exceed their aboriginal intent, which is to make and befool calls. The mobile music market has been growing consistently and the primary beneficiary of such market is the iPod music player bring together with the iTunes store. The iPod music player captures 72% of the mobile music players market, a figure that is astronomical when compared to other players. (Van Buskirk, 2008). Why is this duo so successful?
Much of the credit is attributed to the successful design of the iPod which incorporate three major factors that consumers strived for: storage, battery life, and ease of use.
Stories persist to this daytime of Steve Jobs returning prototype after prototype of the iPod to the lab bench because he could not get to his desired song inwardly three clicks. (Bush & Hwang, 2008). Some of the credit is also attributed to the efforts that went behind merchandising both iTunes and iPods. While everyone else was making an MP3 player that was better/cheaper/faster, apple was making electronic jewelry that also played MP3s. neer focusing on price, they brought to market more value, more style, and cutting ways of interacting with digital media. says David Taber a marketing consultant. (Weisbein, 2008). The fact of the payoff is that iTunes holds the largest legal music library consisting of more than 3 one thousand thousand tracks.
In order to get permission to sell music through the iTunes Music Store, labels...If you want to get a in full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment