Marketing is a tool often associated with Sales. tour bottom line sales benefit from marketing, marketing has a broader scope including relating to guests and meeting a customer need. Marketing includes a mix of elements sometimes called the marketing mix. The intent of this opus is to describe the elements of the marketing mix (product, place, price, and promotion). In addition, the paper describes how apiece one of the four elements of the marketing mix impacts the development of the shapings marketing dodge and tactics in a small high tech company in Austin, Texas called American Innovations. The paper will describe how each element is implement, in the Cathodic Protection industry.
When an fundamental law is doing business, a marketing strategy must exist. A marketing strategy includes a localise market and a marketing mix. The scratch market is the customer or customers to which the product or service provided by the organization is attempting to appeal. Marketing mix is the controllable variables the company puts together to pay this target group. (Perreault & McCarthy Jr, 2004, p. 36) Marketing mixes atomic number 18 manufactured to reach a target market or a specific group of customers. whence each organization has variations on what marketing mix is implemented for the organization.
Several can exist depending on the number of products or services the organization offers and the variety of those products or services. Four primary elements of the marketing mix or four Ps, are product, place, promotion, and price. (Perreault & McCarthy Jr, 2004, p. 36) The marketing managers scope of control exists at bottom the four Ps.
The goal of the four Ps is to make decisions that center the four Ps on the customers in the target market in govern to create perceived value and generate a positive response. (NetMBA.com, 2007, para. 2) Without devising informed decisions based on factual research concerning the four Ps, an...If you want to get a full essay, order it on our website: Ordercustompaper.com
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