Shelley Leno
BUS620: Managerial Marketing
Dr. Erich Randall
April 11, 2011
Online MBA program Marketing Plan
Online discipline has been the fastest growing segment of higher education. Because it is so unalike traditional classroom-based instructions, many questions have been raised as to the fiber of the education offered in the online modality (Carrol & Burke, 2010). After an extensive look back of the literature, the U.S Department of Education issued a report concluding that the online or hybrid modalities argon more effective then opposite instructions (Carrol & Burke, 2010). According to BusinessWeek, online MBA programs have surged in popularity over the bypast decade (Anonymous, 2010). With the increasing demands of the workplace, tighter schedules and the need for advanced dots, many students are now relying on online programs to pad their MBAs.
These programs are fueled by the increased capabilities of technology that allow students to successfully learn and complete their degrees outside of the traditional classroom environment (Anonymous, 2010).
Understanding how online degree programs work, finding the right program, and recognizing the advantages and disadvantages of pursing a degree online are Copernican tasks for every student to complete before enrolling in the program.
This trade plan overlooks these advantages and disadvantages of the online program over the on site MBA programs. I will focus on the online program as a whole, and give examples of successful online programs.
Company Overview
Nine out of 10 people just dont have the duration or money to spend an extended period of era on campus, says Charles Hickman, vice president for academic affairs at Quisic, an e-learning company in Los Angeles that is planning an online MBA (Yunus & Khaled, 2008). Online MBA programs enable students not notwithstanding to learn marketing theories inside the classroom but to a fault to apply the...If you want to get a full essay, recount it on our website: Ordercustompaper.com
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