Business Mail

Dear Colleagues,
You may all remember, I was entitled to test the current difficult situation of our company and come up with an appropriate future strategy to stop the steadily move sale figures
Its obvious that in the last 3 Years, Our total profit is gradually decreasing and to be much competitive, we take aim to reconstitute our strategy and also our organization and proceeding effectively to adapt to the Shift of Market. With Reference to the Market research, in five years time, 70 % of all music carrefours testament be bough via the Internet, so I would strongly advise we cope at least 50 % and keep rough stores open.
unimpeachably its a risky move to close some stores and emphasize strongly on selling through the Internet, precisely trends show that 2/3 of all Consumers under the ripen of 30 prefer shopping through the Internet. We need to restructure our organization gradually so the customers can adapt slowly to the trades and I would highlight the opinion of a colleague to vary the Restructuring measures to a very experience logistic company, so that change can be implemented with perfection.
Furthermore, the end-consumers are seeking speak up about the narrow product range and criticize the pretermit of innovation in our company.



Hanna suggests that the best solution is to outsource advertizement and promotion to an external company, which has a high cost factor. On the other hand, we can introduce new products and broaden our product range like offering Concert cards which leave be bought by over 70 % of all the consumers in referring to the Market research. The Market research also states that, the age convocation 60+ will be spending more on Music products, so I would strongly advice we offer a broaden assortment of goods. In addition, we need to focus on the 41-60 year old group, because they have the highest average spending in KGCs shop
All in all, this is a call for change. We need innovation to be competitive.

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