Investorsoft

InvestorSoft is preparing to launch its one and only product, a subscription-based software good that will make it convenient and economical for companies to manage the investor traffic portion of their bladesite. The ships companys founder faces an uphill fight in establishing InvestorSoft as a credible supplier to buyers who privilege dealing with large, reputable firms. His immediate challenge is to settle on a set of target guests, and determine whether InvestorSoft would be reform off selling to them directly or through resellers who would sight the software with other services. He must also offend pricing and promotional strategies that will secure a rigid base of customers early on, in order to position the company for future growth. The case provides the basis for discussing core-marketing concepts such as customer analysis, target market selection, and marketing mix decisions in an entrepreneurial context.

InvestorSoft is a replete(p)y owned subsidiary of Optamedia Inc., a undersized but growing corporate communications firm that Chris Bolivar founded in 1999 at the age of 15. Optamedia specialized in web design, web applications and brand strategy.



The company boasted a solid client contention that includes Microsoft Canada, the National Post newspaper, biopharmaceutical firm Isotechnika, and Taxwiz, a Canadian producer of tax preparation software.

Optamedia currently employed four full-time staff members and three part-time designers and developers, all of whom could be pinched upon to turn tail on the InvestorSoft project as needed. Bolivar and twain of the full-time employees dealt primarily with marketing and business functions, while the stay staff focused on the technical and design work for the companies clients. Optamedias annual revenues had reached $350,000 in 2004, and Bolivar had budgeted $25,000 to promote InvestorSoft over the near 12 months, over and above the cost of personnel selling. Additionally, he could commit more resources if doing...If you want to get a full essay, order it on our website: Ordercustompaper.com



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