Levi's

Levi Strauss & Co., the worlds largest brand-name apparel manufacturer, gave the world blue jeans and grew enormously rich on this piece of U.S. culture. Indeed, around the world the name of the communitys founder has prominent to be synonymous with the pants he invented: Levis. Levi Strauss markets apparel in more than 60 countries, and it has 53 production facilities and 32 customer service centers in 49 countries. The company operates wholly have businesses in most European countries, in South Africa, Australia, Japan, Hong Kong, India, The Philippines, Malaysia, newly Zealand, South Korea, Taiwan, Brazil and Argentina, and operates through marryt ventures and licensing agreements in a host of other countries. Besides its well-known Levis brand products, the company markets clothing and accessories under the brand names Dockers, Britannia, and Slates.

Early History

Levi Strauss, natural in Bavaria in 1829, emigrated to the United States with his family in 1847, at the fester of 18. In New York, he was met by his two half-brothers, who had already established a dry-goods business. A year later, he was dispatched to Kentucky to do it with relatives and walk the countryside peddling his brothers goods.





While Levi Strauss was still traveling almost the hills of the South, his older sisters husband, David Stern, established a dry-goods store in San Francisco, California, in the wake of the 1849 California gold rush, and the company that would come to impart Levi Strausss name dates its beginning to this 1850 founding. Three years later, Strauss made the severe sea journey around Cape Horn to join his brother-in-law. San Francisco at the time was a booming frontier town, and the fortune was ripe for a well-run business to flourish. Strauss and Stern set up their small store near the waterfront, where they could easily receive shipments of goods from the Strauss brothers posterior east.

Jeans, which would become the staple of the family business, were invented when...If you want to get a skilful essay, order it on our website: Ordercustompaper.com



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